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Why Growth Marketing Needs Empathy
Marketing
a year ago • 5 mins read

Why Growth Marketing Needs Empathy

Growth marketing needs to embrace empathy when building top of funnel products. Companies that leverage AI tools should double down their focus on designing for humans throughout the conversion funnel much the same as they do with any other product. Growth Marketers Need More Empathy Behind every great product is
Two Point One
Designing for Humans — Designs for 2023 — Part 3
Design
a year ago • 2 mins read

Designing for Humans — Designs for 2023 — Part 3

With a defined problem statement in hand, the goal from here forward is to address them in a concrete way that is easy to comprehend and intuitive.
Two Point One
Designing for Humans — Designs for 2023 — Part 2
Design
a year ago • 2 mins read

Designing for Humans — Designs for 2023 — Part 2

The most vital phase of human centered design begins with research, and a laser focus on understanding the end consumer better.
Two Point One
Designing for Humans — Designs for 2023 — Part 1
Design
a year ago • 2 mins read

Designing for Humans — Designs for 2023 — Part 1

Design best practices seem to change often, but they don’t get there without time and adoption.
Two Point One
What is the Dynamic Island? Dissecting Apple's latest iOS feature and exploring the potential it holds.
Technology
2 years ago • 6 mins read

What is the Dynamic Island? Dissecting Apple's latest iOS feature and exploring the potential it holds.

Apple introduced the latest iPhone at their annual event conducted in early September, and along with the launch of their latest smartphone came a number of other changes. Among the changes presented at the event was an innovative solution to one of Apple’s biggest iOS problems: the notch. After
Two Point One