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UX or UI : What's more important in app development?
Design
3 mins read

UX or UI : What's more important in app development?

In the realm of app development, there's a constant tug-of-war between two crucial elements: UX (User Experience) and UI (User Interface). Both are integral to creating a successful application, but which one holds more weight? Is it the seamless flow of UX or the visually appealing UI that reigns supreme?
Two Point One
The Ultimate Guide to Web App Development
Web Development
6 mins read

The Ultimate Guide to Web App Development

In today's digital world, web applications have become an integral part of our lives. From social media platforms to online shopping websites, web apps allow us to perform a myriad of tasks with just a few clicks. However, have you ever wondered how these web apps are developed? In this
Two Point One
Why Growth Marketing Needs Empathy
Marketing
5 mins read

Why Growth Marketing Needs Empathy

Growth marketing needs to embrace empathy when building top of funnel products. Companies that leverage AI tools should double down their focus on designing for humans throughout the conversion funnel much the same as they do with any other product. Growth Marketers Need More Empathy Behind every great product is
Two Point One
Designing for Humans — Designs for 2023 — Part 3
Design
2 mins read

Designing for Humans — Designs for 2023 — Part 3

With a defined problem statement in hand, the goal from here forward is to address them in a concrete way that is easy to comprehend and intuitive.
Two Point One
Designing for Humans — Designs for 2023 — Part 2
Design
2 mins read

Designing for Humans — Designs for 2023 — Part 2

The most vital phase of human centered design begins with research, and a laser focus on understanding the end consumer better.
Two Point One
Designing for Humans — Designs for 2023 — Part 1
Design
2 mins read

Designing for Humans — Designs for 2023 — Part 1

Design best practices seem to change often, but they don’t get there without time and adoption.
Two Point One