Growth marketing needs to embrace empathy when building top of funnel products. Companies that leverage AI tools should double down their focus on designing for humans throughout the conversion funnel much the same as they do with any other product. Growth Marketers Need More Empathy Behind every great product is

With a defined problem statement in hand, the goal from here forward is to address them in a concrete way that is easy to comprehend and intuitive.

The most vital phase of human centered design begins with research, and a laser focus on understanding the end consumer better.

Design best practices seem to change often, but they don’t get there without time and adoption.

Apple introduced the latest iPhone at their annual event conducted in early September, and along with the launch of their latest smartphone came a number of other changes. Among the changes presented at the event was an innovative solution to one of Apple’s biggest iOS problems: the notch. After