While we are the first to admit that Two Point One is a great name for a global agency pushing brands to the frontiers of innovation, this is about a lot more than a name change and new logo. Much like our projects, everything about our rebrand was done with purpose and intention.
To start, we needed to find a name that captured the essence of how we operate and the ethos of our team. We looked deeper at ourselves, and more importantly, how we hope our work will impact the world.
Why was Two Point One the winner? Our name and brand are seemingly simple, yet modern and deep in meaning. Much like the software we build, we believe continued learning and iterations, updates, and optimizations are table stakes for any team building the future standard for the consumer brand experience.
Our name also represents inclusivity and our continued focus on common growth: Two Parties, an agency and client, coming together to achieve One Goal. We believe smarter, better software built with empathy creates experiences that create loyalty and drive engagement.