Client
Back’d
Work
App Development
Industry
Advertising
Redefining Brand-Consumer
Connections with Back’d
Company Overview
Back'd is a lively tech firm dedicated to shaking up local advertising using gaming elements and fresh ideas. By putting the spotlight on boosting businesses and getting users involved, Back'd is changing the game in how ads reach their intended audience.
Project Overview
Back'd, a dynamic tech company that is changing the landscape of local advertising with gamification, took on an exciting project in Pennsylvania. Their goal? To turn local ads into fun challenges within the Back'd app, making it fun for users to connect with businesses and earn rewards. The challenge for us was creating an algorithm to match the right ads with the right audience and building a user-friendly admin platform. Leveraging data analysis and machine learning, we crafted a smart algorithm and designed easy interfaces for their businesses. And voila! Back'd has transformed advertising in Pennsylvania, helping businesses connect with their audience while users enjoy a fun app experience and earn rewards.
The
Challenge
The real test was creating an algorithm that could perfectly pair campaigns with the ideal audience demographics. It took careful planning and strategic brainstorming to make sure every ad hit the mark with the right users, right when they needed it. Plus, setting up the admin platform for both businesses and the Back'd crew had its own share of hurdles to overcome.
Algorithmic Precision
Crafting an algorithm that flawlessly matched campaigns with the ideal audience demographics seemed daunting. This task required us to meticulously plan and strategize to ensure that each ad resonated with the right users at the opportune moment.
User-Centric Approach
Ensuring that every ad hit the mark with the intended audience required us to have a comprehensive understanding of their needs and requirements. Infact we structured our solution in a way where a user was only engaging with content that was relevant to his interests, and his preferences.
Administrative Platform Complexity
Setting up the admin platform for both businesses and the Back'd team presented its own set of hurdles. Overcoming these challenges required careful coordination and problem-solving to create a user-friendly platform that met the needs of all stakeholders.
Our
Approach
Algorithm Design Priority
Our first priority was crafting an effective algorithm to drive campaign success. Understanding its pivotal role, we dedicated resources to its development, making sure it could intuitively match campaigns with users based on preferences, location, and behavior patterns.
Data-Driven Approach
With advanced data analytics and machine learning techniques, we pushed ahead with a data-driven strategy. This enabled us to extract valuable insights and optimize our algorithm's performance, ensuring precise targeting and impactful results.
Intelligent Campaign Matching
Our algorithm's strengths lay in its ability to intelligently match campaigns with users. By considering various factors, including user preferences and behavior, it ensured each advertisement reached its intended audience with maximum impact.
Pioneering Innovation
with a Vision
The React Native mobile application for backend users opened up a world of offers and rewards in cities, while the Back'd Admin Interface became the command center for campaign management and real-time updates.
Reward Algorithm
We implemented an app algorithm that continuously monitors running campaigns and presents users with a list of available rewards. To claim these rewards, users need to accumulate reward coins on the platform.
This implemented app algorithm is the diligent guardian of ongoing campaigns, ensuring users stay informed about the latest available rewards. It acts as a loyal companion, guiding users through the wealth of opportunities that Back'd offers. To unlock the treasures of these rewards, users embark on a rewarding journey, accumulating the coveted reward coins that enhance their experience on the platform.
QR Scan for Rewards
With a user-friendly QR code at scanning feature, it's as simple as pointing your camera and capturing the code to unlock a world of exciting rewards. No more cumbersome processes or complicated steps,just scan and enjoy the benefits. It's all about making your experience as smooth and rewarding as possible, putting the power of loyalty in your hands with every scan.
The
Result
Thanks to our strategic approach, Back'd has completely revamped the local advertising scene in Pennsylvania. Now, businesses can whip up engaging campaigns that really connect with their audience, boosting interaction and brand loyalty. And for users, it's all about the fun in the Back'd app – completing tasks earns them sweet rewards points they can trade in for exclusive treats.
